Head Honcho Clothing is a burgeoning Cape Town-based clothing company that was founded in November 2008. Head Honcho designs, manufactures and markets streetwear clothing that appeals to an urban market that comprises of trend-loving and boundary-pushing young South Africans. The company has grown its product line from just t-shirts and caps a season ago to include cardigans, varsity jackets, hoodies, shirts, tank tops and dresses for ladies. The brand’s mission is to blaze a new trail, pioneer new fashion techniques and discover new ways of interacting with young urban Africans. Their objective is not only to produce attractive fashion, but also to ensure that the clothing is embedded with a core underlying message.
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